In 1929, that is now more than eight decades ago, has begun a beautiful journey that brought together tradition and innovation. Its mission was to produce quality teas and herbal remedies, gaining the confidence of Romanians everywhere.
Andrei Farago and the first company for cultivating medicinal plants
Two centuries later, the destiny of the small pharmacy was to be changed along with Andrei Farago, the pharmacist who transposed in science the folk wisdom by founding in 1929, the company “Digitalis, the first Romanian company for the cultivation of medicinal plants”, which is named today Fares.
From medicinal plants to natural remedies
Under the guidance of the pharmacist Farago, medicinal plants came to life in the form of teas, syrups and essential oils in a very rigorous manner, with dryers, chopping and selection equipment. No wonder that the first line for extracting essential oils in Romania was used here.
Recognition at home and across borders
In the interwar period, the success has gone beyond the country’s borders. Peppermint essential oil, produced by pharmacist Farago, was assessed as at the level of those prepared in Germany or the UK, and the grown leaves were declared Romanian National Standard. Renowned physicians and pharmacists have appreciated over time the results of pharmacist Farago’s work, trade relations spreading throughout Europe and even in North America. The scientific work has not gone unnoticed either, being recognized in the circles of experts worldwide.
Since good things never go unnoticed, as a sign of appreciation for the outstanding merits of his company, Andrew Farago receives, in 1934, the royal distinction “Commercial and Industrial Merit Class I”.
Last but not least, good and natural products are also appreciated in the business world: in 2014, Fares was ranked 13 in the Top 100 of the most loved and popular Romanian brands, as well as the only brand of teas present in the top. All this means that it is worth taking further this tradition together.
Birth of a successful name: Fares
As expected, during the communist period, the company was forcibly included in the state structure called “Plafar”. Even in these times, around 70% of its turnover was achieved by the Orastie “branch”.
Immediately after the fall of communism, the work of Farago separated from the imposed form of organization and became a private company “Fares” – the number one in the market of teas and medicinal plants remedies.
We believe that nothing is accidental, and the fact that we operate and cultivate medicinal plants near Sarmizegetusa is a mark of our ecological and Romanian identity.